Getting Authentic about Brand Authenticity

In recent years, the language of ‘sustainability’ has been co-opted by some brands in order to make themselves relevant.
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Finding the ROI in CX

Setting, reviewing, and updating customer experience program goals are the key to measuring CX performance and continuously improving it.
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Passikoff: Linking Loyalty and “Dollars”

Focusing on understanding and building loyalty, it turns out, is always the right thing.
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Employee Branding is a Critical Component of the Customer Experience

Employees are critical to delivering great customer experiences. When employees are treated fairly and feel empowered, they in turn deliver better experiences for customers.
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B2B Marketing Conferences 2022-2023

Thanks to eager pent-up demand, B2B marketing conferences are making a welcome comeback. Here’s the line-up for the fall of 2022, and into 2023.
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The 2022 Loyalty Leaders with Robert Passikoff

Robert Passikoff, founder and CEO of Brand Keys, unpacks their latest report – the 2022 Loyalty Leaders. Dr. Passikoff and his company have been measuring and tracking consumer loyalty for more than 25 years and have helped to guide some…

Brands See Redistribution of Loyalty

A significant re-distribution of brand loyalty was identified in the 14th annual survey conducted by Brand Keys   Amazon, Apple, Domino’s, Disney+, TikTok and Pfizer Take Top Spots Retail, Food and Beverages, Tech Sectors Seize Lion’s Share of Loyalty Plant-Based…