Passikoff: Logos on Fire

We looked to our Loyalty Leaders List and drilled down to examine the percent-contribution the graphic IDs that 20 brands consistently use in their marketing.
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Passikoff: Linking Loyalty and “Dollars”

Focusing on understanding and building loyalty, it turns out, is always the right thing.
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The 2022 Loyalty Leaders with Robert Passikoff

Robert Passikoff, founder and CEO of Brand Keys, unpacks their latest report – the 2022 Loyalty Leaders. Dr. Passikoff and his company have been measuring and tracking consumer loyalty for more than 25 years and have helped to guide some…

Passikoff: Magic (Brand) Numbers

Consumers in the post-pandemic marketplace are doing some significant sorting-out of brands when it comes to their loyalties.
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Building Brand Ethos: Why Emotion Matters

People are drawn to the emotions that drive a brand’s motivations, and when users and consumers alike can attain a full picture of a brand, it encapsulates a significant idea: brand stories are essential.
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New Study Measures Effects of “Recession” On Brand Loyalty

While a recession may force consumers to adjust their spending or even buy a substitute brand, it doesn’t affect their loyalty to a brand.
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Passikoff: How to Grow Wallet-Share in a Recession

If you want to see increases like that for your brand it means continuing to promote your brand during recessionary times.
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