Three Pillars of User Delight

Delight can be experienced viscerally, behaviorally, and reflectively. A great design is supported by all three of these pillars and is best evaluated with specific research methods.
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Future Forecasting: Predicting Customer Behavior with Data

Anticipating your customers’ wants and needs isn’t a superpower or gimmicky mind trick – it’s a valuable business strategy that supercharges sales!
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Harnessing Social Commerce: The Wild West of E-Commerce

Social shopping journeys haven’t benefited from the 30 years of optimization, and this is evident in what consumers experience.
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How Brands Can Connect with the Hybrid Shopper

Hybrid shoppers are a valued customer to CPGs, because this profile ultimately engages more with brands than most other groups.
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