Building Brand Ethos: Why Emotion Matters

People are drawn to the emotions that drive a brand’s motivations, and when users and consumers alike can attain a full picture of a brand, it encapsulates a significant idea: brand stories are essential.
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Cognitive Bias and Instigating Innovation

Employees who are empowered to make collaborative problem-solving and creativity a part of their cultures win big in the innovation space.
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Spotify and the Consumer Psychology Behind Choice

The paradox of choice does not stop at music discovery. It affects several aspects of our lives too. Be it from the customer experience of walking through your favorite retail store to selecting your preferred milk at your local supermarket.
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Indexing for Consumer Empathy

While we cannot overlook the fact that some people did experience personal gains in 2020, 75% of consumers experienced some form of loss this past year- often in multiple aspects of their lives.
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The Danger of Digital Personalization in Consumer Psychology

It’s worth questioning the superiority of having unabated access to a personalized sliver of the world. Is there a unique benefit to getting things that are not explicitly designed for us?
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Empathy Mapping: The Future of Gamification

Empathy mapping can help organizations shape how they target, engage, and interact with customers.
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