Annual Marketing On My Mind Survey IDs This Year’s Market Terrors – A “Perfect Storm” of R-O-I, Inflation, and Profit…
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Solving CX by Starting with Customer Expectations
For the record I have no problem with NPS. I want to get that out of the way right…
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The Case for Customer Expectations as CX’ North Star
CX professionals need to start by understanding their customers’ expectations for doing business with them because meeting and…
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Consumer Research: ML vs Statistics Cage-Match
We want to contribute intelligent tools to the consumer research space to help free time for thinking within…
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Passikoff: Winning at REAL Loyalty
Next week we’re releasing our 26th annual Customer Loyalty Engagement Index. How brands in different categories rank when it comes to…
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Passikoff: Bad Research = Bad Predictions. Again.
Making predictions about 21stcentury consumers (or voters) using mid-20th century research techniques generally results in misleading forecasts.
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