Your entire marketing campaign – and indeed, brand – hinges on trust. With pandemic pressures – and economic conditions in…
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AI can help businesses engage with and delight customers like never before.
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Understand what Need State you are uniquely positioned to serve, and which consumer target is most likely to be seeking that emotional payoff.
The post The Science of Holiday Gifting: Unwrapping what Really Drives our Buying Behaviors appeared first on TheCustomer….
Anticipating your customers’ wants and needs isn’t a superpower or gimmicky mind trick – it’s a valuable business strategy that supercharges sales!
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Social listening tells you what the discussions around your brand are, along with how and where they’re happening.
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In a special report on brand trust, Edelman called trust: ‘the new brand equity’. Trust and business integrity now play a much more significant factor in purchasing decisions.
The post Edelman Trust Barometer – My Top 5 Takeaways appeared first on…
When new business becomes difficult in such times, good customer service can not only ensure stable and good customer relationships, but also offer additional cross-selling and up-selling business.
The post How Customer Support Increases Customer Loyalty in Times of Crisis appeared…
Slapping an American flag on something and having an authentic foundation to be able to slap an American flag on something aren’t the same thing. Consumers know that too.
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Cannabis and its cultural swirl remain a heady and potential goldmine for those who can brand weed right.
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It turns out that there’s an enormous difference between a brand saying something, a brand doing something, and a brand saying and doing something believably.
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