How Customer Support Increases Customer Loyalty in Times of Crisis

When new business becomes difficult in such times, good customer service can not only ensure stable and good customer relationships, but also offer additional cross-selling and up-selling business.
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Passikoff: How Patriotic are your Favorite Brands?

Slapping an American flag on something and having an authentic foundation to be able to slap an American flag on something aren’t the same thing. Consumers know that too.
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Passikoff: Cannabis Brands are More Than Smoke

Cannabis and its cultural swirl remain a heady and potential goldmine for those who can brand weed right.
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Passikoff: How Authentic is Your Brand Authenticity?

It turns out that there’s an enormous difference between a brand saying something, a brand doing something, and a brand saying and doing something believably.
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Brand Trust and the Importance of Being Earnest

Brands offering a clear value exchange – we will collect THIS data and use it in THIS way to give you a better experience – will see their brand trust levels increase.
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Indexing for Consumer Empathy

While we cannot overlook the fact that some people did experience personal gains in 2020, 75% of consumers experienced some form of loss this past year- often in multiple aspects of their lives.
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Passikoff: And Your Marketing Mantra is …

“Cheap” is the rational part of decision-making. Expectations are the emotional part.
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Empathy Mapping: The Future of Gamification

Empathy mapping can help organizations shape how they target, engage, and interact with customers.
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Hope and Anxiety are Literally Fueling Product Adoption

Do you know what your consumers are hopeful about? Or anxious about? Or maybe (more importantly) what they aren’t hopeful or anxious about? We’ve all heard of emotional buying. Most of the time, the phrase refers to consumers who purchase…