Future Forecasting: Predicting Customer Behavior with Data

Anticipating your customers’ wants and needs isn’t a superpower or gimmicky mind trick – it’s a valuable business strategy that supercharges sales!
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Edelman Trust Barometer – My Top 5 Takeaways

In a special report on brand trust, Edelman called trust: ‘the new brand equity’. Trust and business integrity now play a much more significant factor in purchasing decisions.
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How Customer Support Increases Customer Loyalty in Times of Crisis

When new business becomes difficult in such times, good customer service can not only ensure stable and good customer relationships, but also offer additional cross-selling and up-selling business.
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Passikoff: How Patriotic are your Favorite Brands?

Slapping an American flag on something and having an authentic foundation to be able to slap an American flag on something aren’t the same thing. Consumers know that too.
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Passikoff: Cannabis Brands are More Than Smoke

Cannabis and its cultural swirl remain a heady and potential goldmine for those who can brand weed right.
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Passikoff: How Authentic is Your Brand Authenticity?

It turns out that there’s an enormous difference between a brand saying something, a brand doing something, and a brand saying and doing something believably.
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