Getting Authentic about Brand Authenticity

In recent years, the language of ‘sustainability’ has been co-opted by some brands in order to make themselves relevant.
The post Getting Authentic about Brand Authenticity appeared first on TheCustomer. …

The Archive Is Our Biggest Asset

From albums and fashion campaigns, to social media pages and editorial projects, we’ve decided to take a closer look at our culture’s turn to the archive.
The post The Archive Is Our Biggest Asset appeared first on TheCustomer. …

Metaverse: A Virtual Universe with Very Real Opportunities

The Metaverse, the digital world’s Next Big Promise, is being seen as a parallel “3D virtual world” where each human being gets to own an avatar as an identity.
The post Metaverse: A Virtual Universe with Very Real Opportunities appeared first…

“Get Messy”: Gen Z Insights with New Moon

“Gen Z is much more experimental, they’re much more messy, more chaotic, more emotional [on social channels].”
The post “Get Messy”: Gen Z Insights with New Moon appeared first on TheCustomer. …

Digital Nativism: A Diagnostic Manual

Understanding digital native behavior is the key to better marketing.
The post Digital Nativism: A Diagnostic Manual appeared first on TheCustomer. …

The Future of Experiential Marketing

Virtual experiences are definitely here to stay, and no doubt will be a huge part of 2022. But it’s not about the livestream anymore, it’s about the metaverse.
The post The Future of Experiential Marketing appeared first on TheCustomer. …