The college football bowl season promises an ever-growing slate of games with corporate logos on them, held in…
The post Is Nothing Sacred? Why Branded Bowl Games Rub Us the Wrong Way appeared first on TheCustomer. …
“A cat and a dog pooping on a book that is pink.” Sure, maybe it wasn’t the best…
The post How Not to Train Your AI appeared first on TheCustomer. …
We must now ask, what’s the next chapter of experiential design that can facilitate and deepen emotional presence? How do we unlearn our unconscious biases in order to design for what we need?
The post Experience 2.0 – Designing for Emotional…
Brands think that kind of co-branding (products/service + celebrity) is synergistic, but it’s also dangerous.
The post Passikoff: The Celebrity Made Me Do It appeared first on TheCustomer. …
In recent years, the language of ‘sustainability’ has been co-opted by some brands in order to make themselves relevant.
The post Getting Authentic about Brand Authenticity appeared first on TheCustomer. …
From albums and fashion campaigns, to social media pages and editorial projects, we’ve decided to take a closer look at our culture’s turn to the archive.
The post The Archive Is Our Biggest Asset appeared first on TheCustomer. …
The Metaverse, the digital world’s Next Big Promise, is being seen as a parallel “3D virtual world” where each human being gets to own an avatar as an identity.
The post Metaverse: A Virtual Universe with Very Real Opportunities appeared first…
“Gen Z is much more experimental, they’re much more messy, more chaotic, more emotional [on social channels].”
The post “Get Messy”: Gen Z Insights with New Moon appeared first on TheCustomer. …
Understanding digital native behavior is the key to better marketing.
The post Digital Nativism: A Diagnostic Manual appeared first on TheCustomer. …
Virtual experiences are definitely here to stay, and no doubt will be a huge part of 2022. But it’s not about the livestream anymore, it’s about the metaverse.
The post The Future of Experiential Marketing appeared first on TheCustomer. …