A fully consented brand-customer relationship will generate the most brand trust and hold up to current and future regulations.
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Cookie-less Acquisition Strategies or Bust: What Google’s Delayed Phaseout of Cookies Means
The long foretold ‘cookiepocalypse’ has been delayed … again. Even so, marketers wanting to escape the ongoing uncertainty must take matters into their own hands.
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I Pity The Fool: Data Correlations, Predictions, and Causations
If you’ve ever wondered how the per capita consumption of mozzarella cheese correlates with civil engineering doctorates awarded …
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Trading U.S. Dollars for Gen Z Data: Navigating the Currency Exchange Rate
Data analysis showed that Generation Z is considerably more cautious of sharing data than other generations. However, the overall willingness to share is positively impacted by financial incentives.
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Integrating Customer Insights to Help Reduce Churn: A Conversation with Christian Wettre of SugarCRM
Change is happening faster. That means customer churn is happening faster if the organization is not prepared for that. So, speed kills unless you’re prepared for it.
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Where Are You on the Customer Data Maturity Curve?
Businesses must marry a sophisticated strategy with modern technologies that can unify and centralize all of their customer data.
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How to Measure Customer Engagement
To measure customer engagement effectively, you need a way to collect data from each channel. Then you need to aggregate it to see the effect of integrated, omnichannel campaigns.
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The What, Why & How of Consented Data
To fully consent to data being collected, stored, and used in specific ways, customers have to trust that you’ll do as you say.
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Complete Guide to Customer Lifetime Value in 2022
CLV is the metric to understand where to invest in your business for long-term success. In fact, if you want to remain a viable company over the long term, you must make it a focus area.
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5 Non-Obvious Things to Consider When Building Your Data Platform
When it comes to creating the best data platform for your team and organization, it’s important to ask yourself nuanced questions about your company’s culture, business objectives, structure, and more.
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