Where Are You on the Customer Data Maturity Curve?

Businesses must marry a sophisticated strategy with modern technologies that can unify and centralize all of their customer data.
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How to Measure Customer Engagement

To measure customer engagement effectively, you need a way to collect data from each channel. Then you need to aggregate it to see the effect of integrated, omnichannel campaigns.
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The What, Why & How of Consented Data

To fully consent to data being collected, stored, and used in specific ways, customers have to trust that you’ll do as you say.
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Complete Guide to Customer Lifetime Value in 2022

CLV is the metric to understand where to invest in your business for long-term success. In fact, if you want to remain a viable company over the long term, you must make it a focus area.
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5 Non-Obvious Things to Consider When Building Your Data Platform

When it comes to creating the best data platform for your team and organization, it’s important to ask yourself nuanced questions about your company’s culture, business objectives, structure, and more.
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