How to Get the Right Data to the Right People On-time

Vast amounts of customer data have provided marketers with an opportunity to understand consumers like never before. But…
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Provide the Personalization Customers Actually Want

The personalization that consumers want probably differs from what most CX leaders expect consumers to want. Today’s consumers…
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Customerland EP 6 – Achieving Peak Personalization

Somewhere in-between none and way-too-much lies the perfect balance – threshold, if you will, of how much personalization…
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Understanding and Evaluating Data Product Owners

A data product owner is a pivotal member of an agile team. By representing the end user’s best interests…
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Get the Right Customers or Suffer Their Loss

By Areeya Lila If you’re a marketer, it’s important to focus on acquiring the right customers. Otherwise, you’ll…
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