Customers still demand personalization. Marketers must find new ways to balance personalization with privacy. Customers want personalization. It…
The post Building Trust with Customers: Privacy-Centric Strategies for Effective Advertising appeared first on theCustomer. …
Vast amounts of customer data have provided marketers with an opportunity to understand consumers like never before. But…
The post How to Get the Right Data to the Right People On-time appeared first on theCustomer. …
The personalization that consumers want probably differs from what most CX leaders expect consumers to want. Today’s consumers…
The post Provide the Personalization Customers Actually Want appeared first on theCustomer. …
Tim Mason is quick to say that he didn’t “invent” the Tesco Club card but if you look…
The post Customerland Ep. 8 – Loyalty from the Ground Up appeared first on TheCustomer. …
To be true to the ESG ideal, enterprises should be guided by its spirit of governance, rather than…
The post Data Security and Privacy can be a Key ESG Opportunity appeared first on TheCustomer. …
Somewhere in-between none and way-too-much lies the perfect balance – threshold, if you will, of how much personalization…
The post Customerland EP 6 – Achieving Peak Personalization appeared first on TheCustomer. …
A data product owner is a pivotal member of an agile team. By representing the end user’s best interests…
The post Understanding and Evaluating Data Product Owners appeared first on TheCustomer. …
Sara Richter is Emarsys‘ CMO and, as such, has a lot to say about how to – and how…
The post CustomerLand Ep 3 – Omnichannel is Hard … but it is Doable! appeared first on TheCustomer. …
What is a product discovery engine anyway? Think about that for a minute. Is it cross sells and…
The post CustomerLand Ep 2 – Retail Recommendation Engine Essentials appeared first on TheCustomer. …
By Areeya Lila If you’re a marketer, it’s important to focus on acquiring the right customers. Otherwise, you’ll…
The post Get the Right Customers or Suffer Their Loss appeared first on TheCustomer. …
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