The Five Rules of Ethical AI

The Ethical AI Manifesto outlines AI’s risks and how to avoid them. Controlling the potential harms of artificial…
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Customer Data Practices Need A New Path Forward

There are two points of particular friction that currently hold back marketers wanting to strengthen customerrelationships and engagement in…
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Activating Earned Data

“We are hungry for earned data anywhere we can get it and it’s fine. You can get transactional data, you can get behavioral data, but I think the beauty of what 3radical can add on to this is really, really…

Future Forecasting: Predicting Customer Behavior with Data

Anticipating your customers’ wants and needs isn’t a superpower or gimmicky mind trick – it’s a valuable business strategy that supercharges sales!
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How to Enact a More Transparent Data Privacy Policy

After a decade of companies using customers’ personal data without their permission or knowledge, consumers are pushing back. It’s time for brands to embrace data privacy.
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Is ‘Dirty Customer Data’ Holding You Back?

Billy Loizou, area vice president at Amperity, discusses the upside to resisting the fight against ‘messy data’ and the possibilities of working with it.
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Tokenisation and the Transformation of QSR

The tokenisation phenomenon is part of a relatively recent, yet seismic, industry shift towards cloud computing.
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