One of the favorite learnings in my career has been The Goldfish in the Bowl syndrome. This simply means…
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Passikoff: Email Marketing for Fun and Profit. And Loyalty.
Email is not like duct tape. More is not necessarily better! It’s estimated professionals (no specific definition provided,…
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The Age of AI vs. Customer Engagement and Delight
AI can help businesses engage with and delight customers like never before.
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Experience 2.0 – Designing for Emotional Presence
We must now ask, what’s the next chapter of experiential design that can facilitate and deepen emotional presence? How do we unlearn our unconscious biases in order to design for what we need?
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Wiedemann: Young’s 3 Immutable Marketing Principles
What Shirley Young taught me about competition and what customers want
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Customer Journey Mapping 3.0
An interview with inQuba
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How to Calculate and Reduce Churn Rate
The idea that retention is important may seem like a basic concept, but focusing on churn reduction is the best way to utilize resources for many companies.
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Future Forecasting: Predicting Customer Behavior with Data
Anticipating your customers’ wants and needs isn’t a superpower or gimmicky mind trick – it’s a valuable business strategy that supercharges sales!
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Unpacking the “State of the Digital Customer”
A Conversation with Heather Richards, VP GTM Strategy at Verint
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Retail Relationshipping: Who’s “Besting” the Competition?
If you study these retailers, you also find that they are keenly focused on forging relationships with their customers.
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