If you study these retailers, you also find that they are keenly focused on forging relationships with their customers.
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The reason someone engages with a given digital medium matters, and that reason isn’t the same across all platforms.
The post TikTok Isn’t the (Only) Answer: What Neuroscience Tells Us About Digital Engagement appeared first on TheCustomer. …
To create engagement, to build loyalty, to not go bankrupt, you absolutely need to understand what consumers really expect.
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Ray Bak, Head of Commercial Partnerships at Worldline, describes how subscription business models and improved billing operations can reduce churn and increase your monthly recurring revenue (MRR) in the fast-growing world of subscription services.
The post How Can Subscription Business Models…
For brands and companies to remain relevant to Gen Z audiences, it’s going to be increasingly important to make sure corporate values are aligned with the values this generation espouses.
The post Connecting with the Elusive Gen Z and Generation Alpha…
If you can engage consumers in a meaningful way, it’ll jolt something in them and have them behaving more positively toward your brand.
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To measure customer engagement effectively, you need a way to collect data from each channel. Then you need to aggregate it to see the effect of integrated, omnichannel campaigns.
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It’s simple really. When you know who you are talking to, it’s a lot easier to have a relevant conversation.
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Each touchpoint should move the customer into a more personalized relationship with a brand, building trust, loyalty, and intrigue.
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We’re able to show merchants – in realtime – how providing customers with an experience that is specific to them, can increase customer engagement, shopability, and ultimately ROI. We had the chance to sit down (virtually) with Yitz Fink,…