Passikoff: On Cheesy Customer Expectations

To create engagement, to build loyalty, to not go bankrupt, you absolutely need to understand what consumers really expect.
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The Five Zeros Reshaping Stores

Consumers now demand much more than value and convenience—and tolerate fewer shortfalls.
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Five Years of Personalization and Consumers Still Want More

Brands need to deliver experiences that move at the speed of the customer, and investing in personalization improvements over time will build an engine that can do just that.
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Customer Touchpoint vs. Customer Journey

Focusing on journeys rather than touchpoints demands a cultural shift from your business. It involves putting customers’ requirements and preferences first.
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The What, Why & How of Consented Data

To fully consent to data being collected, stored, and used in specific ways, customers have to trust that you’ll do as you say.
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Passikoff: How Authentic is Your Brand Authenticity?

It turns out that there’s an enormous difference between a brand saying something, a brand doing something, and a brand saying and doing something believably.
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Brand Trust and the Importance of Being Earnest

Brands offering a clear value exchange – we will collect THIS data and use it in THIS way to give you a better experience – will see their brand trust levels increase.
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