Employee Branding is a Critical Component of the Customer Experience

Employees are critical to delivering great customer experiences. When employees are treated fairly and feel empowered, they in turn deliver better experiences for customers.
The post Employee Branding is a Critical Component of the Customer Experience appeared first on TheCustomer. …

Crafting Commerce Experiences is the Next Wave of Personalized CX

Implementing a transition to the crafted commerce approach requires strong support from leadership and a creative, customer-centric mindset in addition to digital maturity and the right composable elements.
The post Crafting Commerce Experiences is the Next Wave of Personalized CX appeared…

How to Identify and Fill Gaps in Your CX Transformation Project

Complicated projects introduce multiple opportunities for something to go wrong through a resource shortfall. Here’s how to reduce those gaps.
The post How to Identify and Fill Gaps in Your CX Transformation Project appeared first on TheCustomer. …

What Does it Take to Build an Unforgettable Experience?

Digital experiences are an integral part of how a brand comes to life. Rajesh Midha, CEO of Bottle Rocket, explores what it takes for brands and businesses to stand out and deliver personalized customer experiences and meaningful emotional connections.
The post…

The New Eight Ps of Relationshipping

Meet the new Eight Ps of Relationshipping: personalization, product personalization, presence, pervasiveness, publishing, platform, prediction, and privacy.
The post The New Eight Ps of Relationshipping appeared first on TheCustomer. …

The CXO: who it is and why you need one

To deliver the best possible CX, you have to place it at the heart of your organization’s culture and ensure it influences every aspect of your business, every day.
The post The CXO: who it is and why you need one…