TheCustomer Quick-Take: 1/3/23

From the Editor –After a much-longer-than-anticipated hiatus the QT newsletter is back! (There’s a whole story there) A…
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Retail predictions 2022 – Who got it right.

To paraphrase Dickens: ‘It was the best of times, it was the worst of times, it was the age…
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B2B Marketers Go for a Win with Customer Retention

The biggest opportunity in an uncertain market is to focus on convincing customers to stay and customer expansion opportunities.
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How Brands Can Connect with the Hybrid Shopper

Hybrid shoppers are a valued customer to CPGs, because this profile ultimately engages more with brands than most other groups.
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Wiedemann: Managing Toward Invisible Pain

It is energizing and inspiring to get a good feed of current survey information, especially in this time of constant change.  One of my favorite new places for information is www.marketingcharts.com, where you can sign up for their emails for…

Finding the ROI in CX

Setting, reviewing, and updating customer experience program goals are the key to measuring CX performance and continuously improving it.
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Let Your Brand Strategy Be Your Superpower

If you find it difficult to make the case for investing in brand strategy, consider exploring and communicating how and why it can take your organization to new heights.
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Hybrid Work: Closing the Gap Between Customer Expectations and Delivery

Companies are no longer competing against the service delivered by competitors but rather against the best experiences customers have received from companies in other industries too.
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