A Conversation with Heather Richards, VP GTM Strategy at Verint
The post Unpacking the “State of the Digital Customer” appeared first on TheCustomer. …
Unpacking the “State of the Digital Customer”
How Often Should You Seek Customer Feedback – The Short Answer is Always!
A voice of the customer solution helps manage feedback in smart ways and reads between the lines of customer interactions to truly understand so much more.
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Finding the ROI in CX
Setting, reviewing, and updating customer experience program goals are the key to measuring CX performance and continuously improving it.
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Employee Branding is a Critical Component of the Customer Experience
Employees are critical to delivering great customer experiences. When employees are treated fairly and feel empowered, they in turn deliver better experiences for customers.
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Voice Needs to be Part of the Digital CX – Not the Legacy Annoyance
Unless brands fully integrate voice into customer journeys, it’s hard to claim that they provide a fully joined-up customer experience.
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Crafting Commerce Experiences is the Next Wave of Personalized CX
Implementing a transition to the crafted commerce approach requires strong support from leadership and a creative, customer-centric mindset in addition to digital maturity and the right composable elements.
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How to Identify and Fill Gaps in Your CX Transformation Project
Complicated projects introduce multiple opportunities for something to go wrong through a resource shortfall. Here’s how to reduce those gaps.
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What Does it Take to Build an Unforgettable Experience?
Digital experiences are an integral part of how a brand comes to life. Rajesh Midha, CEO of Bottle Rocket, explores what it takes for brands and businesses to stand out and deliver personalized customer experiences and meaningful emotional connections.
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Optimizing Machine Learning to Create a Better Customer Experience
“If you can source your feature data in that kind of a way…I think you can do a really nice, strong job of completing that machine learning puzzle without having to resort to tracking cookies.”
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The CXO: who it is and why you need one
To deliver the best possible CX, you have to place it at the heart of your organization’s culture and ensure it influences every aspect of your business, every day.
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