As long as your data privacy infrastructure is compliant, and you have the tools to analyze and manipulate…
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How to Help Your Data Teams Put Data Privacy First
It’s clear that while the principles of data privacy by design have been around for many years, the…
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Four Things to Simplify Your Marketing Strategy in a Complex Market
Too often companies misuse their data because of poorly constructed marketing automation or incorrect assumptions. The economic uncertainty…
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Data-Driven vs. Data-Informed: What’s the Difference?
A major goal for businesses in 2023 is to gather and analyze collected data to make smarter business…
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Customer Data Practices Need A New Path Forward
There are two points of particular friction that currently hold back marketers wanting to strengthen customerrelationships and engagement in…
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Activating Earned Data
“We are hungry for earned data anywhere we can get it and it’s fine. You can get transactional data, you can get behavioral data, but I think the beauty of what 3radical can add on to this is really, really…
Future Forecasting: Predicting Customer Behavior with Data
Anticipating your customers’ wants and needs isn’t a superpower or gimmicky mind trick – it’s a valuable business strategy that supercharges sales!
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Data Management Is Dead – Data Empowerment Has Emerged
It’s clear that these old approaches to Data Management simply cannot meet the needs of modern data teams.
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How to Enact a More Transparent Data Privacy Policy
After a decade of companies using customers’ personal data without their permission or knowledge, consumers are pushing back. It’s time for brands to embrace data privacy.
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Is ‘Dirty Customer Data’ Holding You Back?
Billy Loizou, area vice president at Amperity, discusses the upside to resisting the fight against ‘messy data’ and the possibilities of working with it.
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