Wiedemann: Where Eyeballs Are Going

For all of us in the fields of marketing and media we have always been taught (and seen for real) that dollars want to flow to where the right eyeballs are.
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New Study Measures Effects of “Recession” On Brand Loyalty

While a recession may force consumers to adjust their spending or even buy a substitute brand, it doesn’t affect their loyalty to a brand.
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Passikoff: How to Grow Wallet-Share in a Recession

If you want to see increases like that for your brand it means continuing to promote your brand during recessionary times.
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