How to Get the Right Data to the Right People On-time

Vast amounts of customer data have provided marketers with an opportunity to understand consumers like never before. But…
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Customerland EP 6 – Achieving Peak Personalization

Somewhere in-between none and way-too-much lies the perfect balance – threshold, if you will, of how much personalization…
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Understanding and Evaluating Data Product Owners

A data product owner is a pivotal member of an agile team. By representing the end user’s best interests…
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How to Help Your Data Teams Put Data Privacy First

It’s clear that while the principles of data privacy by design have been around for many years, the…
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Addressing the Customer Experience Paradox

When it comes to the customer experience game, it’s always important to remember that the last best experience…
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Retail predictions 2022 – Who got it right.

To paraphrase Dickens: ‘It was the best of times, it was the worst of times, it was the age…
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The Five Rules of Ethical AI

The Ethical AI Manifesto outlines AI’s risks and how to avoid them. Controlling the potential harms of artificial…
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Activating Earned Data

“We are hungry for earned data anywhere we can get it and it’s fine. You can get transactional data, you can get behavioral data, but I think the beauty of what 3radical can add on to this is really, really…