A fully consented brand-customer relationship will generate the most brand trust and hold up to current and future regulations.
The post Data Inclusion & Ethics: What You Should be Asking your Customers appeared first on TheCustomer. …
Cookie-less Acquisition Strategies or Bust: What Google’s Delayed Phaseout of Cookies Means
The long foretold ‘cookiepocalypse’ has been delayed … again. Even so, marketers wanting to escape the ongoing uncertainty must take matters into their own hands.
The post Cookie-less Acquisition Strategies or Bust: What Google’s Delayed Phaseout of Cookies Means appeared first…
I Pity The Fool: Data Correlations, Predictions, and Causations
If you’ve ever wondered how the per capita consumption of mozzarella cheese correlates with civil engineering doctorates awarded …
The post I Pity The Fool: Data Correlations, Predictions, and Causations appeared first on TheCustomer. …
The What, Why & How of Consented Data
To fully consent to data being collected, stored, and used in specific ways, customers have to trust that you’ll do as you say.
The post The What, Why & How of Consented Data appeared first on TheCustomer. …
Brand Trust and the Importance of Being Earnest
Brands offering a clear value exchange – we will collect THIS data and use it in THIS way to give you a better experience – will see their brand trust levels increase.
The post Brand Trust and the Importance of Being…
Gathering Customer Data Effectively to Create Great CX
According to new research, how companies use customer data is becoming more important to the customer experience.
The post Gathering Customer Data Effectively to Create Great CX appeared first on TheCustomer. …
How Will the Death of Third-Party Cookies Impact First and Zero-Party Data?
While first-party data requires visitors and consent, the difficulty with zero-party data is how you get your hands on it.
The post How Will the Death of Third-Party Cookies Impact First and Zero-Party Data? appeared first on TheCustomer. …
Data Privacy is a Culture, not a Challenge
To truly succeed, technology and cloud providers must understand that data privacy and trust is a cultural cornerstone of society. Digital technologies are used all over the world with no continent on earth untouched. While it is incredibly difficult to…
Navigating the Potholes in Demographic Data ML Models
Biases snuck in from incorporating demographic details without the machine learning developer’s knowledge like in Amazon’s recruitment model.
The post Navigating the Potholes in Demographic Data ML Models appeared first on TheCustomer. …
Do You Trust Your Customer Data?
The most important factor is to see your customer data strategy as an ongoing process rather than a one-off project. Data is never complete.
The post Do You Trust Your Customer Data? appeared first on TheCustomer. …
- Page 1 of 2
- 1
- 2