If you’re wondering when the pumpkin spice craze will finally die, neuroscience has the answer –hopefully never.
The post Why the “Pumpkin Spice Bubble” Hasn’t Burst Yet (and Why We Should Worry if it Does) appeared first on TheCustomer. …
For all of us in the fields of marketing and media we have always been taught (and seen for real) that dollars want to flow to where the right eyeballs are.
The post Wiedemann: Where Eyeballs Are Going appeared first on…
In recent years, the language of ‘sustainability’ has been co-opted by some brands in order to make themselves relevant.
The post Getting Authentic about Brand Authenticity appeared first on TheCustomer. …
A fully consented brand-customer relationship will generate the most brand trust and hold up to current and future regulations.
The post Data Inclusion & Ethics: What You Should be Asking your Customers appeared first on TheCustomer. …
Organizations can maximize their data by easily integrating Pega’s AI with top CDPs from Adobe, Celebrus, and ZineOne Pegasystems Inc. (NASDAQ: PEGA), the low-code platform provider that builds agility into the world’s leading organizations, today announced Pega Customer Data Connectors…
Setting, reviewing, and updating customer experience program goals are the key to measuring CX performance and continuously improving it.
The post Finding the ROI in CX appeared first on TheCustomer. …
Focusing on understanding and building loyalty, it turns out, is always the right thing.
The post Passikoff: Linking Loyalty and “Dollars” appeared first on TheCustomer. …
The journey toward digital transformation and a more data mature company is continuous.
The post Digital Transformation doesn’t have to be a Painful Journey appeared first on TheCustomer. …
Employees are critical to delivering great customer experiences. When employees are treated fairly and feel empowered, they in turn deliver better experiences for customers.
The post Employee Branding is a Critical Component of the Customer Experience appeared first on TheCustomer. …
Thanks to eager pent-up demand, B2B marketing conferences are making a welcome comeback. Here’s the line-up for the fall of 2022, and into 2023.
The post B2B Marketing Conferences 2022-2023 appeared first on TheCustomer. …