Passikoff: Innovation in Today’s New Normal

We had the normal, the new normal, the pandemic, and, as we move toward the next normal, brands will need to focus on innovation and innovating.
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Cognitive Bias and Instigating Innovation

Employees who are empowered to make collaborative problem-solving and creativity a part of their cultures win big in the innovation space.
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Bringing Innovation In From the Cold

Innovation is like a wise but cranky old uncle that many companies keep up in the attic, out of sight, until the need is so great that they bring that uncle front and center of some of their biggest problems. 
The…

Wiedemann: Immersive Email has Arrived

The direct mail/email to iMailer experience just makes it easier for your prospect to get to what they want to examine and purchase.
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3 Ways to Fuel Innovation and Performance

What kind of organizational culture best supports implementing innovative practices? And which of these practices universally enhance firm performance?
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Wiedemann: Relationshipping Unifies Media

The effort toward unification relies on applying a Relationshipping strategy to all media efforts.
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What Could You Do with Realtime Competitive Intelligence?

We sat down recently with Jonah Lopin who is CEO of Crayon.  If you’re not familiar, Crayon provides programmatic competitive intelligence for some of the most progressive brands in the market.  In this conversation we talk about the “what” and…

The Science of Good Ideas

Where do good ideas come from? Is there a science to innovation? How important is intuition and imagination?
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