5 Customer Engagement Strategies to Boost Sales

In today’s digital world, succeeding in your business goes beyond getting buyers through the customer journey. It’s also…
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Tracking the New Convenience Store Tribes

Convenience stores have long been a staple of American retail, serving up snacks, drinks, quick-serve meals, and other…
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Passikoff: Predicting Brand “Disappointment”

Brand disappointment like that is like a Möbius strip. Consumers aren’t signing up and that’s reflected in the…
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Customerland EP 6 – Achieving Peak Personalization

Somewhere in-between none and way-too-much lies the perfect balance – threshold, if you will, of how much personalization…
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Passikoff:  The One Reason Why Disney Won

Brands better able to meet consumer expectations are six times more likely to have consumers think better of…
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Why Personalization is Key to a Loyal Customer Base

Personalization is essential for three main things: trust, customer engagement, and loyalty. In a world where information holds…
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Passikoff: What’s Behind Fan Loyalty

You have to know what fans really expect – because league (and team) loyalty correlate very highly with…
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