Wiedemann: Where Eyeballs Are Going

For all of us in the fields of marketing and media we have always been taught (and seen for real) that dollars want to flow to where the right eyeballs are.
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The Archive Is Our Biggest Asset

From albums and fashion campaigns, to social media pages and editorial projects, we’ve decided to take a closer look at our culture’s turn to the archive.
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The New Eight Ps of Relationshipping

Meet the new Eight Ps of Relationshipping: personalization, product personalization, presence, pervasiveness, publishing, platform, prediction, and privacy.
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What Could You Do with Realtime Competitive Intelligence?

We sat down recently with Jonah Lopin who is CEO of Crayon.  If you’re not familiar, Crayon provides programmatic competitive intelligence for some of the most progressive brands in the market.  In this conversation we talk about the “what” and…

Passikoff: And Your Marketing Mantra is …

“Cheap” is the rational part of decision-making. Expectations are the emotional part.
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Overcoming Relationshipping Execution Challenges

In my consulting, I see how important Relationshipping is at the C Suite level and see the details one enterprise at a time – you could call that a view from 30,000 feet.
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