For all of us in the fields of marketing and media we have always been taught (and seen for real) that dollars want to flow to where the right eyeballs are.
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From albums and fashion campaigns, to social media pages and editorial projects, we’ve decided to take a closer look at our culture’s turn to the archive.
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What happens to these lost customers? Where did they go? Why did they leave?
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Meet the new Eight Ps of Relationshipping: personalization, product personalization, presence, pervasiveness, publishing, platform, prediction, and privacy.
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Gartner analyst shares a range of practical measures B2B marketing leaders can take to lift their utilisation of martech.
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“Any observed statistical regularity will tend to collapse once pressure is placed upon it for control purposes.”
The post Setting Targets for Your Marketing KPIs Basically Ruins Them as KPIs appeared first on TheCustomer. …
We sat down recently with Jonah Lopin who is CEO of Crayon. If you’re not familiar, Crayon provides programmatic competitive intelligence for some of the most progressive brands in the market. In this conversation we talk about the “what” and…
“Cheap” is the rational part of decision-making. Expectations are the emotional part.
The post Passikoff: And Your Marketing Mantra is … appeared first on TheCustomer. …
Dealing with competition is part-and-parcel of brand marketing and management life.
The post What’s Keeping CMOs and Brand Managers Up at Night? appeared first on TheCustomer. …
In my consulting, I see how important Relationshipping is at the C Suite level and see the details one enterprise at a time – you could call that a view from 30,000 feet.
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