Your entire marketing campaign – and indeed, brand – hinges on trust. With pandemic pressures – and economic conditions in…
The post How to Build Trust and Loyalty through Purpose-Driven Marketing appeared first on TheCustomer. …
The ROI of Customer Experience
Knowing the ROI of customer experience helps to fund CX projects and make intelligent investments in customer experience.…
The post The ROI of Customer Experience appeared first on TheCustomer. …
Passikoff: Email Marketing for Fun and Profit. And Loyalty.
Email is not like duct tape. More is not necessarily better! It’s estimated professionals (no specific definition provided,…
The post Passikoff: Email Marketing for Fun and Profit. And Loyalty. appeared first on TheCustomer. …
Wiedemann: Young’s 3 Immutable Marketing Principles
What Shirley Young taught me about competition and what customers want
The post Wiedemann: Young’s 3 Immutable Marketing Principles appeared first on TheCustomer. …
Meet the Silver Apples: Michael Wooh
Meet the Silver Apples: Michael Wooh, Head of Global Marketing at Gorubi Optimization On behalf of the Marketing Club of New York (MCNY), The Customer recently interviewed several honorees – leading up to the Silver Apple Awards Gala (November 10, 2022)…
Meet the Silver Apples: Andrew Yost
Meet 2022 Silver Apple Award Honoree: Andrew Yost, CMO at HomeServeUSA On behalf of the Marketing Club of New York (MCNY), The Customer recently interviewed several honorees – leading up to the Silver Apple Awards Gala (November 10, 2022)…
Passikoff: What’s Scaring Your CMO Right Now?
We asked 463 CMOs and brand managers, “What keeps you up at night?”
The post Passikoff: What’s Scaring Your CMO Right Now? appeared first on TheCustomer. …
Meet the Silver Apples: Steve Carbone
Meet 2022 Silver Apple Award Honoree: Steve Carbone, Chief Digital Officer at MediaCom On behalf of the Marketing Club of New York (MCNY), The Customer recently interviewed several honorees – leading up to the Silver Apple Awards Gala (November…
Meet the Silver Apples: Jim Kabakow
Meet 2022 Silver Apple Award Honoree: Jim Kabakow, Former CEO of Media Horizons On behalf of the Marketing Club of New York (MCNY), The Customer recently interviewed several honorees – leading up to the Silver Apple Awards Gala (November 10,…
Social Listening Strategy: How to Get Started and Leverage It to Unlock Opportunities
Social listening tells you what the discussions around your brand are, along with how and where they’re happening.
The post Social Listening Strategy: How to Get Started and Leverage It to Unlock Opportunities appeared first on TheCustomer. …