Today’s customers are strongly influenced in their shopping decisions by loyalty programs, incentives, and personalized promotions, yet many restaurants and quick-service restaurants (QSRs) have not fully utilized these tools. 1 As a result, they are missing out on repeat business…
Closing the Personalization Gap in the Media and Entertainment Industries
Why traditional media companies should be prioritizing personalized content catered to consumer needs
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Crafting Commerce Experiences is the Next Wave of Personalized CX
Implementing a transition to the crafted commerce approach requires strong support from leadership and a creative, customer-centric mindset in addition to digital maturity and the right composable elements.
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The New Eight Ps of Relationshipping
Meet the new Eight Ps of Relationshipping: personalization, product personalization, presence, pervasiveness, publishing, platform, prediction, and privacy.
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Five Years of Personalization and Consumers Still Want More
Brands need to deliver experiences that move at the speed of the customer, and investing in personalization improvements over time will build an engine that can do just that.
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The Danger of Digital Personalization in Consumer Psychology
It’s worth questioning the superiority of having unabated access to a personalized sliver of the world. Is there a unique benefit to getting things that are not explicitly designed for us?
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Is It True Personalization? Your Customers Might Not Agree
Consumers have become so much more sophisticated in their awareness of and expectations for what truly constitutes personalization.
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Where Are We with Brand Personalization?
If your brand offends the customer on the privacy front, you will lose that customer. We have seen the legislation.
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