Since 1988, Aberdeen has published research that helps businesses worldwide to improve their performance. Our analysts derive fact-based, vendor-neutral insights from a proprietary analytical framework, which identifies Best-in-Class organizations from primary research conducted with industry practitioners. The resulting research content is used by hundreds of thousands of business professionals to drive smarter decision-making and improve business strategies.
In November of 2020, Aberdeen was acquired by SpiceWorks Ziff Davis, a leading B2B data provider. SWZD also has a full-service B2B research team, focused on the technology vertical, that has helped hundreds of tech brands launch new products, segment their customers, understand their competition, and tailor their marketing strategy. Following the acquisition, Aberdeen Strategy & Research was created as a union of talented research professionals from both organizations. Aberdeen Strategy & Research has offices in Austin, Texas, and the greater Boston area.