Buddy CRM

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Customer Relationship Management (CRM) is the strategy of managing your company’s interactions with its customers, both current and future. Various techniques, technologies and practices combine to make up your approach to CRM through the customer life cycle – from defining your target, first contact, follow ups, proposal, close and repeat business.

The key to CRM is to use a system that allows you to incorporate various customer interactions including telephone calls, appointments, emails, chat, marketing materials, social media and more. The end goal is to improve business relationships, increase sales and customer retention.

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