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In 2011, there were 3.146 billion email addresses, 555 million different websites existed. Online technology was part of our daily lives, yet the mobile experience was still… well, it sucked.

Reading news on mobile, the quality of even major publications was a shock. Former Adobe engineer, Xavi Beumala saw the potential to give every mobile website the technology to deliver experiences that readers want—alongside advertising.

In 2011, the concept of Marfeel was one of the startup finalists VI Campus Entrepreneurs in Madrid. Although not one of 3 winners, many of the mentors were seduced by the team and the business potential so decided to invest in Marfeel, anyway. This is the chain of events that connected Xavi with Juan Margenat, one of the mentors who invested in the first round—and the start of the journey.

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