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September 2013. After spending a sunny afternoon creating Adwords reports for my clients, I decided that report generation should be automatic, easy and fast. I would rather spend my time optimizing client ads than creating reports. I wanted a simple service that provided Adwords reports so I could easily add my own analysis.

After brainstorming with Fabrice, we decided to build an Adwords reporting service with 3 goals in mind: 1) To save time, 2) Allow for custom KPIs and data visualization, and 3) To keep it simple.

And so SunnyReports was born.

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