We live in the digital experience economy.
Digital is the primary global currency of customer brand and product interactions, and experience is the primary competitive differentiator of these interactions.
Success in the digital experience economy requires businesses to design and deliver great digital experiences, and this requires an integrated and organization-wide approach to understanding and measuring the digital experience.
Experience Insights Management (XIM) is the combination of processes, strategies and technologies that allow businesses to manage the gathering, analysis and sharing of experience insights across all digital touchpoints. UserZoom’s XIM solution is the central source of truth for experience insights transformation within businesses.