Gravity R&D is a personalization engine vendor offering a product portfolio called Yusp with a core team focusing on data science since 2009.
Yusp has all primary product modules and marketing modules as a digital personalization engine defined by Gartner (Market Guide for Digital Personalization Engines) as well as several other product modules, which enable to personalize numerous different business models, including also the physical shopping experience.
The vision of the company is to enable enterprises with large clientele to engage with their consumers by using an exceptional machine learning algorithmic portfolio, which incorporates predictive, adaptive learning analytics to anticipate future behavior or estimate unknown outcomes on a low-cost, low-risk basis. Supported by its worldwide strategic partnerships, Gravity R&D is a prominent player of the next generation personalization engine landscape.
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