Thanks to eager pent-up demand, B2B marketing conferences are making a welcome comeback. Here’s the line-up for the fall of 2022, and into 2023.
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BGM focuses on finding and engaging on buying group members – meaning the key decision makers inside your target organizations – and on monitoring their engagement and sentiment for actionable insights.
The post How a Buying Group Marketing Strategy Puts the…
Two-thirds of our marketing is occurring without us, via friends, colleagues and influencers. And that may grow closer to 90% soon. We need to build authentic stories, not ads. Build belonging and community.
The post Big Ideas from Two Early-Summer B2B Marketing Conferences appeared…
Gartner analyst shares a range of practical measures B2B marketing leaders can take to lift their utilisation of martech.
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“Any observed statistical regularity will tend to collapse once pressure is placed upon it for control purposes.”
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“I concluded that relying more on first-party data is right but that we are looking in the wrong places for it. That we are not leveraging our daily interactions with clients enough.”
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“Traditional B2B Sales and Marketing Are Becoming Obsolete.”
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Let’s remind ourselves that brands aren’t built by marketing communications alone.
The post B2B Marketing is All About Leads – So Why Bother With Branding? appeared first on TheCustomer. …