As organizers return to in-person, they are finding new ways to attract and engage attendees. Here are some techniques I’ve learned of recently that I know you will find inspiring.
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The biggest opportunity in an uncertain market is to focus on convincing customers to stay and customer expansion opportunities.
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Taking your content to video is the next step. Why? Because that is where your target is. How do I know that? Because EVERYONE is on YouTube!
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Thanks to eager pent-up demand, B2B marketing conferences are making a welcome comeback. Here’s the line-up for the fall of 2022, and into 2023.
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BGM focuses on finding and engaging on buying group members – meaning the key decision makers inside your target organizations – and on monitoring their engagement and sentiment for actionable insights.
The post How a Buying Group Marketing Strategy Puts the…
Two-thirds of our marketing is occurring without us, via friends, colleagues and influencers. And that may grow closer to 90% soon. We need to build authentic stories, not ads. Build belonging and community.
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Gartner analyst shares a range of practical measures B2B marketing leaders can take to lift their utilisation of martech.
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“Any observed statistical regularity will tend to collapse once pressure is placed upon it for control purposes.”
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“I concluded that relying more on first-party data is right but that we are looking in the wrong places for it. That we are not leveraging our daily interactions with clients enough.”
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“Traditional B2B Sales and Marketing Are Becoming Obsolete.”
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