Passikoff: Linking Loyalty and “Dollars”

Focusing on understanding and building loyalty, it turns out, is always the right thing.
The post Passikoff: Linking Loyalty and “Dollars” appeared first on TheCustomer. …

The 2022 Loyalty Leaders with Robert Passikoff

Robert Passikoff, founder and CEO of Brand Keys, unpacks their latest report – the 2022 Loyalty Leaders. Dr. Passikoff and his company have been measuring and tracking consumer loyalty for more than 25 years and have helped to guide some…

Passikoff: Magic (Brand) Numbers

Consumers in the post-pandemic marketplace are doing some significant sorting-out of brands when it comes to their loyalties.
The post Passikoff: Magic (Brand) Numbers appeared first on TheCustomer. …

Building Brand Ethos: Why Emotion Matters

People are drawn to the emotions that drive a brand’s motivations, and when users and consumers alike can attain a full picture of a brand, it encapsulates a significant idea: brand stories are essential.
The post Building Brand Ethos: Why Emotion…

New Study Measures Effects of “Recession” On Brand Loyalty

While a recession may force consumers to adjust their spending or even buy a substitute brand, it doesn’t affect their loyalty to a brand.
The post New Study Measures Effects of “Recession” On Brand Loyalty appeared first on TheCustomer. …

Passikoff: How to Grow Wallet-Share in a Recession

If you want to see increases like that for your brand it means continuing to promote your brand during recessionary times.
The post Passikoff: How to Grow Wallet-Share in a Recession appeared first on TheCustomer. …

Let Your Brand Strategy Be Your Superpower

If you find it difficult to make the case for investing in brand strategy, consider exploring and communicating how and why it can take your organization to new heights.
The post Let Your Brand Strategy Be Your Superpower appeared first on…