Performance is no longer an optional investment for companies looking to access diverse global markets and build customer…
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Solving CX by Starting with Customer Expectations
For the record I have no problem with NPS. I want to get that out of the way right…
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Navigating Data Privacy Compliance in a Privacy-Conscious World
As long as your data privacy infrastructure is compliant, and you have the tools to analyze and manipulate…
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Expectations Are The Key
A consumer makes about 35,000 choices a day. One every 2.5 seconds. Depending on the category and age…
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Consumer Research: ML vs Statistics Cage-Match
We want to contribute intelligent tools to the consumer research space to help free time for thinking within…
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Gen Z’s Expansive Views on Gender and Sexuality Are a Call to Action for Brands to Become Allies
Gen Z is excited to shift the conversations that brands, advertisers, and marketers are having about how to…
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How Brand Tracking can make Marketing Investments Recession-Proof
Kantar evidence from the last recession of 2007-2009 demonstrates that tightening the purse strings starts with the marketing…
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12 Trends in Ecommerce for 2023 & Beyond
Today’s consumers have more options than ever. As these consumers become increasingly diverse and seek a customized, convenient…
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Wiedemann: Young’s 3 Immutable Marketing Principles
What Shirley Young taught me about competition and what customers want
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The 4 Reasons Your Journey Maps Are Failing You
How leading businesses are turning from the customer journey map to the customer.
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