Three Pillars of User Delight

Delight can be experienced viscerally, behaviorally, and reflectively. A great design is supported by all three of these pillars and is best evaluated with specific research methods.
The post Three Pillars of User Delight appeared first on TheCustomer. …

Future Forecasting: Predicting Customer Behavior with Data

Anticipating your customers’ wants and needs isn’t a superpower or gimmicky mind trick – it’s a valuable business strategy that supercharges sales!
The post Future Forecasting: Predicting Customer Behavior with Data appeared first on TheCustomer. …

Neuroscience in Market Research: Beyond the Hype

While neuromarketing is simpler than many perceive, it does require discipline in changing bad habits of many legacy marketing research practices.
The post Neuroscience in Market Research: Beyond the Hype appeared first on TheCustomer. …

Building Brand Ethos: Why Emotion Matters

People are drawn to the emotions that drive a brand’s motivations, and when users and consumers alike can attain a full picture of a brand, it encapsulates a significant idea: brand stories are essential.
The post Building Brand Ethos: Why Emotion…

Cognitive Bias and Instigating Innovation

Employees who are empowered to make collaborative problem-solving and creativity a part of their cultures win big in the innovation space.
The post Cognitive Bias and Instigating Innovation appeared first on TheCustomer. …