If you’re wondering when the pumpkin spice craze will finally die, neuroscience has the answer –hopefully never.
The post Why the “Pumpkin Spice Bubble” Hasn’t Burst Yet (and Why We Should Worry if it Does) appeared first on TheCustomer. …
The reason someone engages with a given digital medium matters, and that reason isn’t the same across all platforms.
The post TikTok Isn’t the (Only) Answer: What Neuroscience Tells Us About Digital Engagement appeared first on TheCustomer. …
People are drawn to the emotions that drive a brand’s motivations, and when users and consumers alike can attain a full picture of a brand, it encapsulates a significant idea: brand stories are essential.
The post Building Brand Ethos: Why Emotion…
Widen the aperture of your food innovation with the TRUE reasons consumers treat, indulge, or otherwise act in “irrational” ways – and serve wellness pursuits beyond what meets the eye.
The post Trying to Break Through with Health and Wellness? Up…
Employees who are empowered to make collaborative problem-solving and creativity a part of their cultures win big in the innovation space.
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Empathy is not just about connecting on an emotional level with your customers. Rather, it is all about giving them experiences that they want — experiences tailored to their needs and their preferences.
The post Building Customer Empathy Into Your Omnichannel…
The paradox of choice does not stop at music discovery. It affects several aspects of our lives too. Be it from the customer experience of walking through your favorite retail store to selecting your preferred milk at your local supermarket.
The…
While we cannot overlook the fact that some people did experience personal gains in 2020, 75% of consumers experienced some form of loss this past year- often in multiple aspects of their lives.
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It’s worth questioning the superiority of having unabated access to a personalized sliver of the world. Is there a unique benefit to getting things that are not explicitly designed for us?
The post The Danger of Digital Personalization in Consumer Psychology…
Empathy mapping can help organizations shape how they target, engage, and interact with customers.
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