Delight can be experienced viscerally, behaviorally, and reflectively. A great design is supported by all three of these pillars and is best evaluated with specific research methods.
The post Three Pillars of User Delight appeared first on TheCustomer. …
Understand what Need State you are uniquely positioned to serve, and which consumer target is most likely to be seeking that emotional payoff.
The post The Science of Holiday Gifting: Unwrapping what Really Drives our Buying Behaviors appeared first on TheCustomer….
Anticipating your customers’ wants and needs isn’t a superpower or gimmicky mind trick – it’s a valuable business strategy that supercharges sales!
The post Future Forecasting: Predicting Customer Behavior with Data appeared first on TheCustomer. …
While neuromarketing is simpler than many perceive, it does require discipline in changing bad habits of many legacy marketing research practices.
The post Neuroscience in Market Research: Beyond the Hype appeared first on TheCustomer. …
If you’re wondering when the pumpkin spice craze will finally die, neuroscience has the answer –hopefully never.
The post Why the “Pumpkin Spice Bubble” Hasn’t Burst Yet (and Why We Should Worry if it Does) appeared first on TheCustomer. …
The reason someone engages with a given digital medium matters, and that reason isn’t the same across all platforms.
The post TikTok Isn’t the (Only) Answer: What Neuroscience Tells Us About Digital Engagement appeared first on TheCustomer. …
People are drawn to the emotions that drive a brand’s motivations, and when users and consumers alike can attain a full picture of a brand, it encapsulates a significant idea: brand stories are essential.
The post Building Brand Ethos: Why Emotion…
Widen the aperture of your food innovation with the TRUE reasons consumers treat, indulge, or otherwise act in “irrational” ways – and serve wellness pursuits beyond what meets the eye.
The post Trying to Break Through with Health and Wellness? Up…
Employees who are empowered to make collaborative problem-solving and creativity a part of their cultures win big in the innovation space.
The post Cognitive Bias and Instigating Innovation appeared first on TheCustomer. …
Empathy is not just about connecting on an emotional level with your customers. Rather, it is all about giving them experiences that they want — experiences tailored to their needs and their preferences.
The post Building Customer Empathy Into Your Omnichannel…