Passikoff: On Cheesy Customer Expectations

To create engagement, to build loyalty, to not go bankrupt, you absolutely need to understand what consumers really expect.
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Connecting with the Elusive Gen Z and Generation Alpha

For brands and companies to remain relevant to Gen Z audiences, it’s going to be increasingly important to make sure corporate values are aligned with the values this generation espouses.
The post Connecting with the Elusive Gen Z and Generation Alpha…

Passikoff: Maybe Your USP Could Use Some Caffeine

If you can engage consumers in a meaningful way, it’ll jolt something in them and have them behaving more positively toward your brand.
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How to Measure Customer Engagement

To measure customer engagement effectively, you need a way to collect data from each channel. Then you need to aggregate it to see the effect of integrated, omnichannel campaigns.
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Customer Communications: The Value of Relevancy

It’s simple really. When you know who you are talking to, it’s a lot easier to have a relevant conversation.
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How to Gamify Your Customer Engagement Strategy

Each touchpoint should move the customer into a more personalized relationship with a brand, building trust, loyalty, and intrigue.
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Realtime Customer Engagement Pays Dividends

We’re able to show merchants – in realtime – how providing customers with an experience that is specific to them, can increase customer engagement, shopability, and ultimately ROI.   We had the chance to sit down (virtually) with Yitz Fink,…