To paraphrase Dickens: ‘It was the best of times, it was the worst of times, it was the age…
The post <strong>Retail predictions 2022 – Who got it right.</strong> appeared first on TheCustomer. …
More C Suites Need This New Officer – Chief Customer Officer
One of the favorite learnings in my career has been The Goldfish in the Bowl syndrome. This simply means…
The post More C Suites Need This New Officer – Chief Customer Officer appeared first on TheCustomer. …
B2B Marketers Go for a Win with Customer Retention
The biggest opportunity in an uncertain market is to focus on convincing customers to stay and customer expansion opportunities.
The post B2B Marketers Go for a Win with Customer Retention appeared first on TheCustomer. …
How Brands Can Connect with the Hybrid Shopper
Hybrid shoppers are a valued customer to CPGs, because this profile ultimately engages more with brands than most other groups.
The post How Brands Can Connect with the Hybrid Shopper appeared first on TheCustomer. …
Wiedemann: Managing Toward Invisible Pain
It is energizing and inspiring to get a good feed of current survey information, especially in this time of constant change. Â One of my favorite new places for information is www.marketingcharts.com, where you can sign up for their emails for…
How Often Should You Seek Customer Feedback – The Short Answer is Always!
A voice of the customer solution helps manage feedback in smart ways and reads between the lines of customer interactions to truly understand so much more.
The post How Often Should You Seek Customer Feedback – The Short Answer is Always!…
Finding the ROI in CX
Setting, reviewing, and updating customer experience program goals are the key to measuring CX performance and continuously improving it.
The post Finding the ROI in CX appeared first on TheCustomer. …
Let Your Brand Strategy Be Your Superpower
If you find it difficult to make the case for investing in brand strategy, consider exploring and communicating how and why it can take your organization to new heights.
The post Let Your Brand Strategy Be Your Superpower appeared first on…
Hybrid Work: Closing the Gap Between Customer Expectations and Delivery
Companies are no longer competing against the service delivered by competitors but rather against the best experiences customers have received from companies in other industries too.
The post Hybrid Work: Closing the Gap Between Customer Expectations and Delivery appeared first on…
Customer Communications: The Value of Relevancy
It’s simple really. When you know who you are talking to, it’s a lot easier to have a relevant conversation.
The post Customer Communications: The Value of Relevancy appeared first on TheCustomer. …