The Ethical AI Manifesto outlines AI’s risks and how to avoid them. Controlling the potential harms of artificial…
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Customer Data Practices Need A New Path Forward
There are two points of particular friction that currently hold back marketers wanting to strengthen customerrelationships and engagement in…
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Activating Earned Data
“We are hungry for earned data anywhere we can get it and it’s fine. You can get transactional data, you can get behavioral data, but I think the beauty of what 3radical can add on to this is really, really…
Data Management Is Dead – Data Empowerment Has Emerged
It’s clear that these old approaches to Data Management simply cannot meet the needs of modern data teams.
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How to Enact a More Transparent Data Privacy Policy
After a decade of companies using customers’ personal data without their permission or knowledge, consumers are pushing back. It’s time for brands to embrace data privacy.
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Tokenisation and the Transformation of QSR
The tokenisation phenomenon is part of a relatively recent, yet seismic, industry shift towards cloud computing.
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Data Inclusion & Ethics: What You Should be Asking your Customers
A fully consented brand-customer relationship will generate the most brand trust and hold up to current and future regulations.
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Cookie-less Acquisition Strategies or Bust: What Google’s Delayed Phaseout of Cookies Means
The long foretold ‘cookiepocalypse’ has been delayed … again. Even so, marketers wanting to escape the ongoing uncertainty must take matters into their own hands.
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The Importance of a Data Governance Roadmap
Building a DG roadmap requires an understanding of what needs to be done and how to do it.
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When Data Privacy Became a Startup’s Nightmare
For many startup companies, the only hope lies in a data privacy law. Twitter Inc. recently took the Indian government to court over what it views as “arbitrary” and “disproportionate” directions to take down content and block accounts. Last year,…
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