A fully consented brand-customer relationship will generate the most brand trust and hold up to current and future regulations.
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Digital Transformation doesn’t have to be a Painful Journey
The journey toward digital transformation and a more data mature company is continuous.
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Cookie-less Acquisition Strategies or Bust: What Google’s Delayed Phaseout of Cookies Means
The long foretold ‘cookiepocalypse’ has been delayed … again. Even so, marketers wanting to escape the ongoing uncertainty must take matters into their own hands.
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The Importance of a Data Governance Roadmap
Building a DG roadmap requires an understanding of what needs to be done and how to do it.
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I Pity The Fool: Data Correlations, Predictions, and Causations
If you’ve ever wondered how the per capita consumption of mozzarella cheese correlates with civil engineering doctorates awarded …
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Trading U.S. Dollars for Gen Z Data: Navigating the Currency Exchange Rate
Data analysis showed that Generation Z is considerably more cautious of sharing data than other generations. However, the overall willingness to share is positively impacted by financial incentives.
The post Trading U.S. Dollars for Gen Z Data: Navigating the Currency Exchange…
4 Signs a Customer Data Platform might not be a Fit for your Brand
A CDP isn’t always a good fit for your organization and its martech stack. Here are four signs that should give you pause before making an expensive, time-consuming commitment.
The post 4 Signs a Customer Data Platform might not be a…
Overcoming the Coming Data Identity Challenges: A conversation with Charlie Swift, EVP of Adstra
“Ultimately, I go back to that idea that if you start with the individual then you can provide a light on what information you have of an individual…so that really makes it a lot easier to be compliant because the…
How Real-Time Analytics Creates Operational Intelligence and the Future of Data-Driven Decision-Making
When it comes to gathering and using data to improve their operations, most companies still use batch-based data warehouses to crunch datasets weeks or months after the fact.
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Where Are You on the Customer Data Maturity Curve?
Businesses must marry a sophisticated strategy with modern technologies that can unify and centralize all of their customer data.
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