There are two points of particular friction that currently hold back marketers wanting to strengthen customerrelationships and engagement in…
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Activating Earned Data
“We are hungry for earned data anywhere we can get it and it’s fine. You can get transactional data, you can get behavioral data, but I think the beauty of what 3radical can add on to this is really, really…
Future Forecasting: Predicting Customer Behavior with Data
Anticipating your customers’ wants and needs isn’t a superpower or gimmicky mind trick – it’s a valuable business strategy that supercharges sales!
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Data Management Is Dead – Data Empowerment Has Emerged
It’s clear that these old approaches to Data Management simply cannot meet the needs of modern data teams.
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How to Enact a More Transparent Data Privacy Policy
After a decade of companies using customers’ personal data without their permission or knowledge, consumers are pushing back. It’s time for brands to embrace data privacy.
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Is ‘Dirty Customer Data’ Holding You Back?
Billy Loizou, area vice president at Amperity, discusses the upside to resisting the fight against ‘messy data’ and the possibilities of working with it.
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Tokenisation and the Transformation of QSR
The tokenisation phenomenon is part of a relatively recent, yet seismic, industry shift towards cloud computing.
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Data Inclusion & Ethics: What You Should be Asking your Customers
A fully consented brand-customer relationship will generate the most brand trust and hold up to current and future regulations.
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Digital Transformation doesn’t have to be a Painful Journey
The journey toward digital transformation and a more data mature company is continuous.
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Cookie-less Acquisition Strategies or Bust: What Google’s Delayed Phaseout of Cookies Means
The long foretold ‘cookiepocalypse’ has been delayed … again. Even so, marketers wanting to escape the ongoing uncertainty must take matters into their own hands.
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