Customer Data Practices Need A New Path Forward

There are two points of particular friction that currently hold back marketers wanting to strengthen customerrelationships and engagement in…
The post Customer Data Practices Need A New Path Forward appeared first on TheCustomer. …

Activating Earned Data

“We are hungry for earned data anywhere we can get it and it’s fine. You can get transactional data, you can get behavioral data, but I think the beauty of what 3radical can add on to this is really, really…

Future Forecasting: Predicting Customer Behavior with Data

Anticipating your customers’ wants and needs isn’t a superpower or gimmicky mind trick – it’s a valuable business strategy that supercharges sales!
The post Future Forecasting: Predicting Customer Behavior with Data appeared first on TheCustomer. …

How to Enact a More Transparent Data Privacy Policy

After a decade of companies using customers’ personal data without their permission or knowledge, consumers are pushing back. It’s time for brands to embrace data privacy.
The post How to Enact a More Transparent Data Privacy Policy appeared first on TheCustomer….

Is ‘Dirty Customer Data’ Holding You Back?

Billy Loizou, area vice president at Amperity, discusses the upside to resisting the fight against ‘messy data’ and the possibilities of working with it.
The post Is ‘Dirty Customer Data’ Holding You Back? appeared first on TheCustomer. …

Tokenisation and the Transformation of QSR

The tokenisation phenomenon is part of a relatively recent, yet seismic, industry shift towards cloud computing.
The post Tokenisation and the Transformation of QSR appeared first on TheCustomer. …