Survey Finds Marketers Use Just 42% of Their Martech Stack

The 16 percentage point drop in overall martech utilization in the past two years can be attributed to a significant amount of overlap among marketing technology solutions.
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Automation – A Trend or Ultimate Solution?

Amit Vohra shares his insights on how businesses should be leading change in the wake of digital transformation and the impact it has for both customer service provider and the end customer.
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Digital Nativism: A Diagnostic Manual

Understanding digital native behavior is the key to better marketing.
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How Will CX Adjust to Evolving Business Norms?

Now more than ever, the urgency to prioritize DX (digital transformation) is pushed to an existential challenge.
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Overcoming Relationshipping Execution Challenges

In my consulting, I see how important Relationshipping is at the C Suite level and see the details one enterprise at a time – you could call that a view from 30,000 feet.
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Are You Developing Real Connections With Your Customers?

With the consumer now firmly in charge, the new brand focus needs to be on customer centricity and brand personalization. With these profound changes what we are seeing is that Relationshipping is overtaking and replacing Marketing. 
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