Retail predictions 2022 – Who got it right.

To paraphrase Dickens: ‘It was the best of times, it was the worst of times, it was the age…
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Harnessing Social Commerce: The Wild West of E-Commerce

Social shopping journeys haven’t benefited from the 30 years of optimization, and this is evident in what consumers experience.
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Wiedemann: Where Eyeballs Are Going

For all of us in the fields of marketing and media we have always been taught (and seen for real) that dollars want to flow to where the right eyeballs are.
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Crafting Commerce Experiences is the Next Wave of Personalized CX

Implementing a transition to the crafted commerce approach requires strong support from leadership and a creative, customer-centric mindset in addition to digital maturity and the right composable elements.
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Highlights from the NielsenIQ Retail and Consumer Outlook

On the heels of the release of the NielsenIQ E-commerce Snapshot Report, we sat down with Harvey Ma, Senior Vice President – Omni, Consumer & Retail Performance, to talk about some of the surprises, highlights and key findings. In this…

Is Immersive E-commerce Finally Here?

Aaron Day is CEO of Amaze and presides over a company with a suite of tools that are accelerating retailers’ entree into truly immersive experiences in the 2D, 3D and metaverse worlds. We sat down recently to talk about Amaze’s…

Fit for the Future of Retail

We sat down recently with Abhishek Gupta, who is Chief Customer officer at CleverTap. And if you’re not familiar, CleverTap released a report called Fit for the Future of Retail and we have its updated version here; we’ve been poring…

Experiential E-Commerce: Elevating Experience and the User

Implementing methods to engage users with tailor-made outcomes is a significant approach to drives sales and strengthen brand image.
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