The What, Why & How of Consented Data

To fully consent to data being collected, stored, and used in specific ways, customers have to trust that you’ll do as you say.
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Brand Trust and the Importance of Being Earnest

Brands offering a clear value exchange – we will collect THIS data and use it in THIS way to give you a better experience – will see their brand trust levels increase.
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Data Privacy is a Culture, not a Challenge

To truly succeed, technology and cloud providers must understand that data privacy and trust is a cultural cornerstone of society. Digital technologies are used all over the world with no continent on earth untouched. While it is incredibly difficult to…

Navigating the Potholes in Demographic Data ML Models

Biases snuck in from incorporating demographic details without the machine learning developer’s knowledge like in Amazon’s recruitment model.
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Do You Trust Your Customer Data?

The most important factor is to see your customer data strategy as an ongoing process rather than a one-off project. Data is never complete.
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