Wiedemann: Where Eyeballs Are Going

For all of us in the fields of marketing and media we have always been taught (and seen for real) that dollars want to flow to where the right eyeballs are.
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Getting Authentic about Brand Authenticity

In recent years, the language of ‘sustainability’ has been co-opted by some brands in order to make themselves relevant.
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Finding the ROI in CX

Setting, reviewing, and updating customer experience program goals are the key to measuring CX performance and continuously improving it.
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Passikoff: Linking Loyalty and “Dollars”

Focusing on understanding and building loyalty, it turns out, is always the right thing.
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Employee Branding is a Critical Component of the Customer Experience

Employees are critical to delivering great customer experiences. When employees are treated fairly and feel empowered, they in turn deliver better experiences for customers.
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B2B Marketing Conferences 2022-2023

Thanks to eager pent-up demand, B2B marketing conferences are making a welcome comeback. Here’s the line-up for the fall of 2022, and into 2023.
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The 2022 Loyalty Leaders with Robert Passikoff

Robert Passikoff, founder and CEO of Brand Keys, unpacks their latest report – the 2022 Loyalty Leaders. Dr. Passikoff and his company have been measuring and tracking consumer loyalty for more than 25 years and have helped to guide some…