How to Get the Right Data to the Right People On-time

Vast amounts of customer data have provided marketers with an opportunity to understand consumers like never before. But…
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Get Emotional for Greater Engagement: B2B Podcast Best Practices

The latest episode of my podcast of Insider Interviews with E.B. Moss is an interview with, well, me! Julie Livingston of Want Leverage PR…
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Creating Content That Improves Your Marketing

In my most recent article, we talked about how to update your website in ways that will make your marketing…
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Provide the Personalization Customers Actually Want

The personalization that consumers want probably differs from what most CX leaders expect consumers to want. Today’s consumers…
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Is the UX/UI Sky Falling?

Generative AI is all the buzz, the rage and for a lot of professions, it’s also the source…
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