Learn the basics of the connected customer experience and five strategies you can use to deliver omnichannel experiences…
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Building Trust with Customers: Privacy-Centric Strategies for Effective Advertising
Customers still demand personalization. Marketers must find new ways to balance personalization with privacy. Customers want personalization. It…
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How to Get the Right Data to the Right People On-time
Vast amounts of customer data have provided marketers with an opportunity to understand consumers like never before. But…
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Get Emotional for Greater Engagement: B2B Podcast Best Practices
The latest episode of my podcast of Insider Interviews with E.B. Moss is an interview with, well, me! Julie Livingston of Want Leverage PR…
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Creating Content That Improves Your Marketing
In my most recent article, we talked about how to update your website in ways that will make your marketing…
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Provide the Personalization Customers Actually Want
The personalization that consumers want probably differs from what most CX leaders expect consumers to want. Today’s consumers…
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Customerland Ep 11: Accelerating into Retail Media Networks
Amperity is, at its core, a CDP. But as I suspected, and as Matt Hallett, their head of…
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Passikoff: What’s So Good About Brand Innovation?
If you, like Steve Jobs, want to “put a ding in the universe,” think innovation. That’s the way…
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Is the UX/UI Sky Falling?
Generative AI is all the buzz, the rage and for a lot of professions, it’s also the source…
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Customerland Ep 10 – Enterprise Opportunities in Generative AI
Peter van der Putten is Director of Pega’s AI lab – which essentially means that he’s in charge of all…
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