Augmented Reality- What Marketers Need to Know Now

Marketers need to come to grips with the fast evolving digital world – augmented reality, virtual reality, mixed…
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How Not to Train Your AI

“A cat and a dog pooping on a book that is pink.” Sure, maybe it wasn’t the best…
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New Customer Behaviours and Upcoming Trends in the Retail Industry

The retail industry is currently undergoing enormous changes. Many factors play a role, the biggest one being the steady implementation of new technology.
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Passikoff: Innovation in Today’s New Normal

We had the normal, the new normal, the pandemic, and, as we move toward the next normal, brands will need to focus on innovation and innovating.
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Cognitive Bias and Instigating Innovation

Employees who are empowered to make collaborative problem-solving and creativity a part of their cultures win big in the innovation space.
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Bringing Innovation In From the Cold

Innovation is like a wise but cranky old uncle that many companies keep up in the attic, out of sight, until the need is so great that they bring that uncle front and center of some of their biggest problems. 
The…

Wiedemann: Immersive Email has Arrived

The direct mail/email to iMailer experience just makes it easier for your prospect to get to what they want to examine and purchase.
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3 Ways to Fuel Innovation and Performance

What kind of organizational culture best supports implementing innovative practices? And which of these practices universally enhance firm performance?
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