Retail predictions 2022 – Who got it right.

To paraphrase Dickens: ‘It was the best of times, it was the worst of times, it was the age…
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The ROI of Customer Experience

Knowing the ROI of customer experience helps to fund CX projects and make intelligent investments in customer experience.…
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How to Calculate and Reduce Churn Rate

The idea that retention is important may seem like a basic concept, but focusing on churn reduction is the best way to utilize resources for many companies.
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Passikoff: Brand Lessons from a Few Good Men

From a brand perspective, four taglines isn’t a bad record for a 247 year old brand. Particularly when you consider that Coca Cola and McDonalds have each had about 40 tag lines this century alone! Last Friday was Veterans Day,…

B2B Marketers Go for a Win with Customer Retention

The biggest opportunity in an uncertain market is to focus on convincing customers to stay and customer expansion opportunities.
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