Passikoff: Linking Loyalty and “Dollars”

Focusing on understanding and building loyalty, it turns out, is always the right thing.
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The 2022 Loyalty Leaders with Robert Passikoff

Robert Passikoff, founder and CEO of Brand Keys, unpacks their latest report – the 2022 Loyalty Leaders. Dr. Passikoff and his company have been measuring and tracking consumer loyalty for more than 25 years and have helped to guide some…

How Customer Support Increases Customer Loyalty in Times of Crisis

When new business becomes difficult in such times, good customer service can not only ensure stable and good customer relationships, but also offer additional cross-selling and up-selling business.
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Passikoff: Magic (Brand) Numbers

Consumers in the post-pandemic marketplace are doing some significant sorting-out of brands when it comes to their loyalties.
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The Benefits Of A SaaS Loyalty Points Bank

The points bank, combined with the loyalty rules module, form what many people refer to as the ‘loyalty engine’ which enables any form of customer incentive to drive desired behavior.
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Passikoff: On Cheesy Customer Expectations

To create engagement, to build loyalty, to not go bankrupt, you absolutely need to understand what consumers really expect.
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New Study Measures Effects of “Recession” On Brand Loyalty

While a recession may force consumers to adjust their spending or even buy a substitute brand, it doesn’t affect their loyalty to a brand.
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7 Rules of Etiquette All Loyalty Programs Should Practice

Good etiquette helps us manage complex situations through thoughtful consideration, and there’s no reason to think it wouldn’t do the same for a rewards program.
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