If you’ve ever wondered how the per capita consumption of mozzarella cheese correlates with civil engineering doctorates awarded …
The post I Pity The Fool: Data Correlations, Predictions, and Causations appeared first on TheCustomer. …
Passikoff: How Patriotic are your Favorite Brands?
Slapping an American flag on something and having an authentic foundation to be able to slap an American flag on something aren’t the same thing. Consumers know that too.
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What’s Keeping CMOs and Brand Managers Up at Night?
Dealing with competition is part-and-parcel of brand marketing and management life.
The post What’s Keeping CMOs and Brand Managers Up at Night? appeared first on TheCustomer. …
Passikoff: Genuine Consumer Insights or Just “Duh”
People should be able to share their consumer insights and teach and pass on knowledge to a new generation of marketers and researchers. But not duh-worthy stuff.
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