Passikoff: How Patriotic are your Favorite Brands?

Slapping an American flag on something and having an authentic foundation to be able to slap an American flag on something aren’t the same thing. Consumers know that too.
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Passikoff: Genuine Consumer Insights or Just “Duh”

People should be able to share their consumer insights and teach and pass on knowledge to a new generation of marketers and researchers. But not duh-worthy stuff.
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