Wiedemann: Managing Toward Invisible Pain

It is energizing and inspiring to get a good feed of current survey information, especially in this time of constant change.  One of my favorite new places for information is www.marketingcharts.com, where you can sign up for their emails for…

Wiedemann: Where Eyeballs Are Going

For all of us in the fields of marketing and media we have always been taught (and seen for real) that dollars want to flow to where the right eyeballs are.
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The Archive Is Our Biggest Asset

From albums and fashion campaigns, to social media pages and editorial projects, we’ve decided to take a closer look at our culture’s turn to the archive.
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The New Eight Ps of Relationshipping

Meet the new Eight Ps of Relationshipping: personalization, product personalization, presence, pervasiveness, publishing, platform, prediction, and privacy.
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What Could You Do with Realtime Competitive Intelligence?

We sat down recently with Jonah Lopin who is CEO of Crayon.  If you’re not familiar, Crayon provides programmatic competitive intelligence for some of the most progressive brands in the market.  In this conversation we talk about the “what” and…

Passikoff: And Your Marketing Mantra is …

“Cheap” is the rational part of decision-making. Expectations are the emotional part.
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