Retail Media Networks are all over the news lately – and for good reason. But is the time…
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Survey Finds Marketers Use Just 42% of Their Martech Stack
The 16 percentage point drop in overall martech utilization in the past two years can be attributed to a significant amount of overlap among marketing technology solutions.
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Setting Targets for Your Marketing KPIs Basically Ruins Them as KPIs
“Any observed statistical regularity will tend to collapse once pressure is placed upon it for control purposes.”
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Wiedemann: Immersive Email has Arrived
The direct mail/email to iMailer experience just makes it easier for your prospect to get to what they want to examine and purchase.
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Is Your MarTech Stack Ruining Your Customer Relationships?
It might be time to ask yourself “Is my MarTech stack making things better for my customers, or worse?”
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The 2022 Customer Engagement Technology Buyers Guide
The guide identifies 14 Best-in-Class technologies from across a broad spectrum of categories, verticals and disciplines. It represents the tip of the iceberg in terms of the number of technologies available and what we feel are the cream of the…
Insights-led Segmentation Is the Next Normal
More and more organizations understand the need to shift focus from mere campaigns and begin thinking about the customer. The challenge is to turn this blueprint into reality.
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Marketing Technology for a Greater Good
What power can be harnessed when great creativity meets great passion, meets great technology.
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