Retail predictions 2022 – Who got it right.

To paraphrase Dickens: ‘It was the best of times, it was the worst of times, it was the age…
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Passikoff: Finding JC Penney’s Retail Raison d’Etre

Selling to existing customers is not a new idea. It’s called “customer loyalty,” and it’s kind of a brand prime-directive.
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