Getting Authentic about Brand Authenticity

In recent years, the language of ‘sustainability’ has been co-opted by some brands in order to make themselves relevant.
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The Five Zeros Reshaping Stores

Consumers now demand much more than value and convenience—and tolerate fewer shortfalls.
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Passikoff: Maybe Your USP Could Use Some Caffeine

If you can engage consumers in a meaningful way, it’ll jolt something in them and have them behaving more positively toward your brand.
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Highlights from the NielsenIQ Retail and Consumer Outlook

On the heels of the release of the NielsenIQ E-commerce Snapshot Report, we sat down with Harvey Ma, Senior Vice President – Omni, Consumer & Retail Performance, to talk about some of the surprises, highlights and key findings. In this…

Fit for the Future of Retail

We sat down recently with Abhishek Gupta, who is Chief Customer officer at CleverTap. And if you’re not familiar, CleverTap released a report called Fit for the Future of Retail and we have its updated version here; we’ve been poring…