“We are hungry for earned data anywhere we can get it and it’s fine. You can get transactional data, you can get behavioral data, but I think the beauty of what 3radical can add on to this is really, really…
The 2022 Loyalty Leaders with Robert Passikoff
Robert Passikoff, founder and CEO of Brand Keys, unpacks their latest report – the 2022 Loyalty Leaders. Dr. Passikoff and his company have been measuring and tracking consumer loyalty for more than 25 years and have helped to guide some…
Optimizing Machine Learning to Create a Better Customer Experience
“If you can source your feature data in that kind of a way…I think you can do a really nice, strong job of completing that machine learning puzzle without having to resort to tracking cookies.”
The post Optimizing Machine Learning to…
Finding (and Hitting) the Moving Target of E-Commerce Customer Expectations
“The third generation of commerce is all about headless. What does that mean? It’s the opportunity to provide capability without being prescriptive as to what the customers experience needs to look like.”
The post Finding (and Hitting) the Moving Target of…
Overcoming the Coming Data Identity Challenges: A conversation with Charlie Swift, EVP of Adstra
“Ultimately, I go back to that idea that if you start with the individual then you can provide a light on what information you have of an individual…so that really makes it a lot easier to be compliant because the…
Highlights from the NielsenIQ Retail and Consumer Outlook
On the heels of the release of the NielsenIQ E-commerce Snapshot Report, we sat down with Harvey Ma, Senior Vice President – Omni, Consumer & Retail Performance, to talk about some of the surprises, highlights and key findings. In this…
Is Immersive E-commerce Finally Here?
Aaron Day is CEO of Amaze and presides over a company with a suite of tools that are accelerating retailers’ entree into truly immersive experiences in the 2D, 3D and metaverse worlds. We sat down recently to talk about Amaze’s…
Fit for the Future of Retail
We sat down recently with Abhishek Gupta, who is Chief Customer officer at CleverTap. And if you’re not familiar, CleverTap released a report called Fit for the Future of Retail and we have its updated version here; we’ve been poring…